Health Ministry Launches Second Phase of Its Sugar Intake Reduction Campaign

The Ministry of Public Health has launched the second phase of “Less sweet, make your choices” campaign, aiming to reduce the incidence of “sweet tooth” in half the country’s population.

Deputy Public Health Minister Sathit Pitutecha said the first phase of the eating less sweet campaign has changed consumers’ habits and the ministry wants to get at least 50% of Thai people to adopt a healthy habit of ordering less sweet drinks this year.

He said the first phase made great strides as campaign monitoring showed 35.5% becoming more aware about the amount of sugar intake and level of sweetness in their beverages.

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